Know which service calls and which techs are actually making money.

The reality of running an irrigation P&L

An irrigation P&L is busy. Trucks running all spring and fall, invoices going out every week, techs putting in 10-hour days, and at the end of the season the margin is whatever it is. The biggest place owners get caught is service calls. A tech drives 45 minutes, spends 30 on site, replaces a $6 head, and writes the ticket. Profitable or not? Most owners couldn't tell you, and a season runs hundreds of those calls. The recurring side has the same problem. Spring start-ups and fall winterizations are some of the most predictable revenue in the business, but most owners treat them like one-off services, so when a customer goes to a competitor, you don't find out until they don't book in April.

Cash works on its own clock here too. Your big revenue weeks are April through June and October through November. The rest of the year, the trucks are running on lighter ticket sizes and bigger gaps between calls. Meanwhile your parts inventory is sitting on shelves and on truck bodies year-round: heads, rotors, controllers, valves, wire. Every part on a truck that doesn't get used is working capital you've already paid for. Installs eat cash early like any project work, with materials and labor going out before the customer is invoiced. We work with you to map the cash across the full year, set inventory levels against what your techs actually use, and make sure both service work and installs have a billing structure that gets you paid before the next slow stretch.